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Valentine’s Day is more than just a symbol of love. This is a major commercial event and an important occasion for businesses, especially those offering classic gifts such as chocolates, cards and bouquets. This day-to-day approach makes it important to wisely incorporate “Gift Valentine’s Day” keywords into your online marketing strategy.
This approach is underlined by the fact that 40% of Valentine’s Day searches include “gift” as a keyword, according to a report from the Bing Ads Insights team, highlighting its importance in digital marketing campaigns for the holiday. It is emphasized.
Main highlights
This report offers a number of interesting insights to help you attract customers this holiday season. Some of the report’s key findings are listed below.
- 26% of consumers plan to research products and compare prices in the lead up to Valentine’s Day.
- The first two weeks of February are a busy time for Valentine’s Day searches on Bing Ads.
- Approximately one-third of all Valentine’s Day searches are on mobile.
- The top search categories for Valentine’s Day are jewelry, gift cards, and flowers.
- Gift copy is most effective when the ad title includes superlatives like “best,” “top,” or “awesome.”
- Mobile traffic is highest on Valentine’s Day between 3pm and 10pm, with many last-minute searches.
- Your ad’s click-through rate will increase if your ad copy includes certain words (see top ad copy combinations below).
Key findings from Valentine’s Day Digital Marketing Insights
For a snapshot view of key insights from the Bing Ads Valentine’s Day report, see the comparison table below.
| Insight category | Key findings |
|---|---|
| consumer behavior | 26% plan to research products and compare prices during their Valentine’s Day shopping. |
| Search timing | The majority of Valentine’s Day searches occur during the first two weeks of February. |
| Device usage | Approximately one-third of all Valentine’s Day searches are from mobile devices. |
| Popular search categories | The most searched categories are jewelry, gift cards, and flowers. |
| effective ad copy | Ad titles that include superlatives such as “best,” “top,” and “awesome” perform best. |
| Last search | Mobile search volume is highest on Valentine’s Day from 3pm to 10pm |
| click-through rate | Certain word combinations within your ad copy can increase click-through rates. |
| Non-celebrant behavior | Although 45% of Americans don’t plan to celebrate Valentine’s Day, many do plan on treating themselves. |
1. Convince the Lonely Hearts Club on Valentine’s Day
Tapping into a market segment of individuals who don’t traditionally celebrate Valentine’s Day but are open to indulging themselves.
- Target unique demographics: Look at the 45% of Americans who don’t actively participate in Valentine’s Day celebrations.
- Special campaign for self-love: Create a marketing campaign that resonates with themes of self-love and self-care.
Key Point:
- Non-traditional celebrant: While many in this group may not participate in traditional Valentine’s Day activities, they do tend to treat themselves and get together informally.
- Gift trends for yourself: A significant percentage of singles are planning gifts for themselves, such as jewelry or spa treatments, so be sure to market to this self-gifting trend.
- Unique marketing approach: The campaign differentiates itself from typical romantic messages and appeals to feelings of self-appreciation and personal joy.
- Insights into consumer behavior: Understand and leverage the nuances of this group’s consumer behavior to effectively reach and engage.
- Maximize your market reach: By targeting this often overlooked market segment, you have the potential to expand your business reach and increase sales during the Valentine’s season.
- Creative campaign: We design innovative and empathetic marketing strategies that specifically address the desires and interests of this audience.
2. Early marketing campaign
Start your Valentine’s Day marketing strategy in January to capture the attention of early shoppers.
- Win the competition: By starting early, you can secure market share ahead of your competitors.
- Join early: Target customers who want to plan and purchase gifts well in advance of Valentine’s Day.
3. Consistent cross-device marketing
Make sure your offers and campaigns are consistent across all devices, including desktops, smartphones, and tablets.
- Unified experience: Give your customers a seamless shopping experience no matter what device they use.
- Improved accessibility: Cater to customer preferences and habits by offering the same transactions and user experience across all platforms.
4. Same day delivery offer
To attract last-minute shoppers, we will be offering same-day delivery on February 13th and 14th.
- Catch a procrastinator: Appeal to customers who buy gifts until the end.
- Convenience factor: Same-day delivery provides a convenient solution for those who need a quick gift option.
5. Optimized connection tools
Make it easy for your customers to connect with your business using call extensions, location extensions, and location targeting.
- Enhanced reach: Use these tools to increase visibility and accessibility for your business.
- Targeted approach: Location-based strategies help you reach customers in specific regions, making your marketing more relevant.
6. A compelling call to action
Incorporate compelling calls to action in your marketing materials to capture your audience’s interest.
- Action-oriented messaging: Encourage your customers to take immediate action, whether it’s to make a purchase or visit your website.
- Increase engagement: Effective calls to action can significantly improve customer interactions and conversion rates.
7. Use “gift” as a keyword
‘Gift’ is a popular search term during Valentine’s Day, so use it as a keyword in your marketing campaign.
- SEO optimization: Include “gift” in your ad copy, title, and description to increase search engine visibility.
- Targeted marketing: Focus on this keyword to reach customers who are actively looking for Valentine’s Day gift ideas.
8. Appeal to non-celebrators
It targets the 45% of Americans who don’t plan to celebrate Valentine’s Day, but might treat themselves.
- Comprehensive marketing: Create campaigns that respond to trends in self-love and self-gifting.
- Expanding your audience: Reach a wider market by recognizing and appealing to those who don’t traditionally celebrate.
9. Superlative ad copy
Make your products more appealing by creating ad copy that incorporates superlatives like “best,” “top,” and “awesome.”
- stand out: Use impactful language to differentiate your products and services.
- Focus on quality: Emphasize the superiority of your product through these superlatives.
10. Focus on mobile search
Optimize for mobile users, considering that mobile accounts for about a third of all Valentine’s Day searches.
- Mobile-friendly experience: Make sure your website and ads are optimized for mobile devices.
- Target mobile users: Adjust your marketing efforts to reach the majority of users who rely on mobile for searches and purchases.
11. Understand consumer behavior
Leverage consumer behavior insights such as last-minute searches and purchase trends.
- Timely promotion: Tailor your marketing efforts to consumer search patterns.
- Behavioral insights: Use data to understand and predict customer behavior and adjust your strategy accordingly.
12. Analysis of popular search categories
Focus on top search categories such as jewelry, gift cards, and flowers based on consumer interests.
- Market demand: Prioritize products and services that are most popular during the Valentine’s season.
- Strategic stockings: Ensure availability and visibility of these popular categories in your inventory and marketing materials.
The key to success is a good Valentine’s Day marketing strategy
A well-crafted marketing strategy is essential to take advantage of the lucrative Valentine’s Day market. Considering the billions of dollars spent on this romantic day, here are some strategic tips to ensure your business is a success.
- Early campaign start: Start your marketing efforts in January. This early approach targets shoppers before competitors enter the market.
- Consistency between devices: Ensure that your offers and promotions appear uniformly across different devices such as desktops, smartphones, and tablets.
- Same day delivery offer: For last-minute decisions, we cater to procrastinators and impulsive buyers by offering same-day delivery on February 13th and 14th.
- Enhanced customer connectivity: Simplify the connection process for your customers with call extensions, location extensions, and location targeting.
- A compelling call to action: Incorporate powerful calls to action in your marketing materials to actively engage and persuade your audience.
Key Point:
- Preemptive strategy: By starting early, you can capture the attention of early shoppers and build momentum heading into the holiday season.
- Seamless shopping experience: Consistency across devices ensures a smooth and stress-free shopping experience for your customers.
- Capturing last minute sales: For customers who buy late in the day, same-day delivery can be a deciding factor.
- Easy access for customers: Simplifying your contact options can enhance customer interactions and increase sales.
- Effective engagement: A well-written call to action can significantly increase customer engagement and conversion rates.
By implementing these strategies, businesses can effectively leverage the commercial potential of Valentine’s Day, ensuring a successful season and increasing profitability.
Valentine’s photo via Shutterstock, graphics via Bing
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