Variety promotes Jamie Aronson in event marketing

variety We’ve promoted Jamie Aronson to Vice President of Event Marketing.

Aronson has produced more than 200 events for the brand since joining the company as event manager in 2017, including festival studios and gatherings in Sundance, Cannes, Venice and Toronto. She is responsible for overseeing the publication’s live media production, budget, and experience partner integration. In her expanded role, she variety Enter new markets, create strategic opportunities for your business, and achieve your profitability goals.

Dear Lawrence said, “Jamie Aronson has demonstrated exceptional leadership and creativity, and we are thrilled to promote him.” varietyChief Operating Officer and Marketing Officer. “With Jamie Aronson at the helm, variety has produced some of the most premium live media events in the industry: beautiful, elegant, engaging and memorable. We look forward to expanding this vital sector. variety under her guidance. ”

Aronson more than doubled the number of live events variety produces more than 80 per year and has helped establish and execute new live media franchises around the world, including events in Miami, New York, and Los Angeles. These include the annual “Power of Women” celebration, the “Women of Reality TV Dinner”; variety x Golden Globe Breakthrough Artist Award Winner in Multiple Cities and All Cities varietyFYC affiliated event.

“I am proud to be a part of this tradition. variety. In addition to the stimulating physical atmosphere we create, the range of our entertaining and emotionally impactful programs makes our projects exciting and relevant to the industries we serve. ,” Aronson said. “At a time when the business of entertainment is in the spotlight, I look forward to working even more closely with one of the most talented and dedicated teams.”

Aronson’s promotion will allow her to continue to grow as well as continue to pursue relevant, purpose-driven narrative events that address issues such as gender equality in Hollywood. varietyhas an unparalleled presence at film festivals around the world.

Aronson reports to and is based in Lawrence. varietyThis is the Los Angeles office.