Venus and Serena Williams’ days as entrepreneurs may be over as their company takes a bold step forward

Sisters Serena and Venus Williams have their domain in the fashion industry as well. Sharing his unique style, he started an apparel brand and built a separate fan base as a style icon. However, since last month, the S by Serena collection has been discontinued. Meanwhile, the final sale of Venus Williams Blanc is underway.

Everything was going well until suddenly both clothing brands ceased operations. However, the reason for the closure is not clear, but let’s take a look at the sudden walkover that happened in the fashion industry.

Venus and Serena Williams’ clothing brand shuts down

The 42-year-old American tennis star encouraged women to wear comfortable and elegant fashion with the help of her clothing brand. But now, suddenly, they shut down the website. Her clothing line has been going strong since her launch in 2018, but even after her retirement, she was pretty focused on making this line blossom.

However, the website clearly states how things have changed since Team Serena has ceased operations. The message reads: “Since 2018, we have thoughtfully designed and created fashion collections to help our customers express their best selves. As of January 31, 2024, the S by Serena collection will be available on S by Serena’s Web You will no longer be able to purchase from the site.”

According to the website, operations for the clothing line were completely suspended by January 31st of this year. Meanwhile, seven-time Grand Slam champion Venus Williams is holding a final sale to give all buyers who want to buy clothes made by her one last chance.

It’s probably safe to say that shortly after Serena Williams stopped operating her clothing line, Venus Williams also stopped operating her website. But just a few months ago, the 42-year-old American tennis legend made fashion history. Besides that, she also talked about her deep connection with fashion.

When Serena Williams talks about her love for fashion

The 23-time Grand Slam champion made history by winning the Fashion Icon Award at the 2023 CFDA Fashion Awards by Amazon Fashion. Her passion for fashion was taken seriously as the award was presented in front of previous winners and style icons including Jennifer Lopez, Rihanna and Beyoncé.

Later, according to Vogue magazine, her public statements after her fashionable accomplishments were about how she has used fashion as a means of expressing herself since childhood. In addition to that, the Olympic gold medalist emphasized the following in every question: “…But what I’ve always believed is that fashion is for everyone, regardless of size, race, or income.”

Nevertheless, what do you think about Venus and Serena Williams suddenly shutting down their clothing brand business? Let us know in the comments section below.

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