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NXTDRIVE goes beyond traditional CDPs with an advanced data management and activation platform for true omnichannel media delivery.
san antonio, February 14, 2024 /PRNewswire/ — Vericast today announced that its NXTDRIVE™ Customer Data Marketing Platform (CDMP) is now available to retail marketers nationwide. NXTDRIVE is the only CDMP that combines first-party data management and marketing activation with a single partner solution for precise targeting and media distribution across print and digital channels.
NXTDRIVE harnesses the power of machine learning (ML) and Vericast’s proprietary data and technology to unify, clean, and enrich our clients’ first-party data.
Vericast’s NXTDRIVE™ Customer Data Marketing Platform (CDMP) is the only CDMP that combines solutions for first-party data management and marketing activation with a single partner, and precise targeting and media distribution across print and digital channels. .
In a recent Vericast survey conducted in partnership with Prosper Insights & Analytics, 73% of respondents agreed that most of today’s first-party data solutions do not deliver effective media across print and digital channels. I found out that it is. NXTDRIVE builds on Vericast’s more than half a century of data insights, technology innovation, and campaign expertise to make it easier for marketers to engage with customers in more meaningful and personalized ways.
“NXTDRIVE helps marketers by taking the guesswork and complexity out of managing and acting on their customer data, driving more performance-based marketing,” he said. Mark Mathies, Senior Vice President of NXTDRIVE at Vericast. “NXTDRIVE drives conversion, acquisition and customer loyalty while respecting consumer privacy and adapting to industry challenges.”
Data integration
Machine learning and natural language processing techniques perform identity resolution at big data scale. At the heart of NXTDRIVE is a cloud-native data engine. Data Engine seamlessly integrates, enriches, and manages our clients’ first-party data in a privacy-first and compliant manner. This engine processes a client’s integrated customer profile dataset, customer transaction data, business location data, product information, and other available datasets, along with collected campaign response data, to Generate a variety of trend and response models tailored to your base and products.
Data enrichment
NXTDRIVE leverages Vericast’s Consumer Graph data to enrich its clients’ first-party data with curated demographics, in-market interests, psychographic signals, and more. Consumer Graph is Vericast’s identity resolution technology that uses billions of online and offline intent and location signals from more than 130 million households to discover new opportunities. Rich customer profile datasets form the foundation for reliable, on-time predictive insights such as predicted customer lifetime value and propensity for next purchase.
data activation
NXTDRIVE gives you confidence in campaign performance and helps marketers leverage data on intelligence. Machine learning uses advanced algorithms to enable both prediction (what will happen) and prescriptive insight (how to influence outcomes). The platform provides dynamic segmentation of a client’s customer base, allowing marketers to analyze past purchases, geographic demographics, RFM (recency, frequency, monetization value), lifestyle, interests, preferences, and conversion trends. , the next best product and other insightful signals. This helps marketers develop accurate physical and digital audiences for retention and acquisition campaigns.
Additional features and benefits of NXTDRIVE include:
- Promote efficiency: NXTDRIVE drives efficiency and cost savings by replacing existing legacy measurement and reporting systems, demand side platforms, data analytics, customer data platform software, and more. Advanced data modeling and AI-powered tools reduce the time it takes to integrate, prepare, and analyze data.
- Continuous learning to improve marketing performance: NXTDRIVE provides closed-loop measurement and reporting to inform high-performing advertising campaigns. The platform creates a cycle of continuous learning and improvement for stronger marketing performance and outcomes.
- User-friendly interactive measurement and reporting dashboard: NXTDRIVE’s interactive dashboards leverage best-in-class business intelligence tools to visualize customer data, insights, and behaviors. It also informs you about the health and quality of your data. Easily access campaign results and insights, eliminating the hassle and need to manage multiple dashboards, platforms, and campaigns.
- Navigating changing data protection: NXTDRIVE’s security, confidentiality, and availability controls are audited by an independent third party to ensure effective monitoring and user access control at both the application and infrastructure levels.
For more information about NXTDRIVE, please visit www.vericast.com/NXTDRIVE.
About Vericast
Vericast is a marketing technology company that provides a data-rich approach to influencing consumers and driving meaningful commerce. The company powers smarter activations for more than 15,000 clients in consumer goods, finance, grocery, restaurants, retail and more. Our decades of experience, advanced technology, and broad solution portfolio help businesses reach audiences accurately and at scale.
Source Vericast
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