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Austin, Texas, January 17, 2024 /PRNewswire/ — Entertainment industry pioneer Warner Bros., along with its streaming service Max, earned accolades in the highly anticipated 2024 Accessible Marketing (SOAM) report. Carefully curated by Dozane Innovations, this annual report puts Warner Bros. in the spotlight. An example of marketing excellence is the groundbreaking Barbie movie campaign.
Highlighted in the report is the incredible 17-day $1 billion success of the Barbie movie campaign, which redefined movie marketing. Leveraging strategic social media engagement, influencer collaborations, and diverse partnerships, this campaign not only showcased the greatness of film, but also set a groundbreaking precedent for inclusivity within the industry. .
katherine leeds, CEO of Dozane Innovation, praises Warner Bros. About their unwavering commitment to accessible marketing: “Warner Bros. and Maxx have demonstrated the transformative power of inclusive campaigns. The Barbie movie campaign is more than just a success story; it shows how authenticity and diversity can drive , a guiding light for the entire industry.” The results were surprising. ”
Beyond traditional metrics, the success of this campaign sets a new standard for inclusive marketing in the film industry. Warner Bros. ‘ Our dedication to representing diverse voices and experiences seamlessly aligns with evolving audience expectations on a global scale.
The 2024 SOAM Report, along with Warner Bros., highlights the paramount importance of authenticity and inclusivity in marketing. The Barbie movie campaign stands out as an example of these principles in action. As the industry looks to the future, Warner Bros. has emerged as a pioneering leader in accessible marketing, charting the path toward more inclusive and resonant campaigns.
To learn more about Warner Bros. and Maxx in the 2024 State of Accessible Marketing report, visit: www.dozanu.com/SOAM.
Media contact:
Dozane innovation
hello@dozanu.com
www.dozanu.com
323.287.5685
@dozanuinnovations
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SOURCE Dozanu Innovations, LLC
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