Welsh entrepreneur launches Simple Life streetwear brand

An entrepreneur from Prestatyn has launched a conscious clothing brand with support from Big Ideas Wales.

Founded in June 2023, Inside the Box is a minimalist streetwear label with a strong message behind every product. Slow down, embrace a simple lifestyle, and celebrate the little things.

In the months since launching Inside the Box, 25-year-old transportation design graduate Alexander Pichushkin has already released two capsule bespoke collections from his bedroom, with a third due in early 2024. will be announced on.

simple living

Despite their vibrant hand-drawn designs, sports-inspired checkerboard prints and structured fittings, Inside the Box’s products are designed to remind consumers to embrace a simpler lifestyle.

Alexander said: “We all get so focused on being the best and most successful that we get lost chasing the material ideal of success. Somewhere along the line we forget what is really important: freedom, Friends, family. I wanted to create a brand that would remind people to slow down, enjoy the simple life, embrace their passions, and truly connect with the people they love.”

Despite his recent success in business, Alexander did not plan to become an entrepreneur from the beginning. Alexander graduated with a degree in automotive and transportation design from Coventry University, but seeing the impact the pandemic had on the automotive design industry inspired him to explore starting his own business. became.

celebration

Alexander said: “I love fast-paced action sports like racing and skateboarding, and I knew I wanted to get into that industry. But at the same time, I’ve always embraced the power of the simple things in life, and I’ve always loved the power of the simple things in life. I hated being told that I needed to think outside the box in order to do so. So I created a brand that celebrates both. A simple lifestyle and the joy of doing what you love. When you chase success, you can easily lose it. ”

Inside the Box’s first two unisex clothing collections include vibrant hoodies and T-shirts, priced from £34.99 to £64.99. In recent weeks, Alexander has expanded its product range to include snapbacks and clothing key clips, all sizes range from XS to XXXL, and has relaunched its popular hoodie in a new festive color, Brooke Green. did.

Alexander runs his business from the comfort of his bedroom, which includes packing orders and shipping them to customers. Alexander uses luxury branded boxes to ensure the safe delivery of luxury clothing and to ensure that the garments are of the highest possible quality.

For the past seven months, Alexander has been shipping his unique designs to buyers across Europe. This entrepreneur puts all profits back into providing, packaging and shipping the website and products, and uses the remaining funds to pay local seamstresses and printers to hand print and sew the products to order. I’m using it to get things done.

big ideas wales

Alexander launched Inside the Box with support from Big Ideas Wales, a service funded by the Welsh Government. This service, as part of Business Wales, aims to support everyone from the age of 5 to 25, including students and graduates, to develop their business ideas. This is part of our commitment to youth assurance.

Alexander discovered Big Ideas Wales online in November last year when he was looking for funding for his small business. Shortly after reaching out to Alexander, he was paired with business advisor Peter Donovan, and since then, Alexander has been working on developing a business plan and checking all the legalities of owning a business. He helped me.

Peter also introduced Alexander to various workshops available online, from email marketing to leveraging social media, and helped Alexander with trademarking his business, purchasing quality clothing, and purchasing necessary equipment such as labels. We supported the successful application for the Youth Startup Grant, which was earmarked for . Printers and packaging.

Alexander said: “It’s very rare to find a service that offers such great support. Business Advisors are dedicated to helping businesses like mine succeed. I couldn’t be more grateful to Big Ideas Wales for their support over the last year. you can’t.”

Business advisor Peter Donovan said: He pours his heart and soul into Inside the Box to share the very latest messages and slow things down. We wish Alexander every success in making Inside the Box a symbol of success in simplicity. ”

Alexander is now planning to hold pop-up shops at local sporting events across North Wales throughout 2024, and his ‘simple I hope that I can show this to the Sano community.

For more information, please visit www.bigideas.wales.