What does a Chief AI Officer in Marketing look like?

While there is talk about the jobs expected to be replaced by AI (85 million according to the World Economic Forum), around 97 million new roles will be created by 2025. It is also expected that

And the most talked about of these new roles is the one that will oversee it all: Chief AI Officer (CAIO).

Big brands like UnitedHealth, Deloitte, and Intel are already hiring big players. The US government agrees, announcing that computer scientist and lawyer Jonathan Mayer will become the Department of Justice’s first CAIO.

Marketing agencies need to get on board with this trend, too. In light of the recent Under Armor controversy for allegedly reusing someone else’s copyrighted work without proper credit in a new AI-powered commercial featuring boxer Anthony Joshua, brands are increasingly using AI in their organizations, especially in marketing. and how to incorporate it into creative services.

The music industry has demonstrated the power of great mashups. AI-generated art could be the marketing version of this success, as long as CAIO helps organizations establish rules of conduct and disclosure principles.

But what should the role be? What does a CAIO do? Below are some of the key factors and responsibilities brands should consider for candidates for this role. indicate.

Act as a liaison between departments

The ideal CAIO will collaborate with various departments in all major functions of the company. This includes human resources, marketing, sales, and product development. Every time you create content, AI helps make it better and faster.

And just like government agencies have social media control rooms with real-time coverage of major events, AI needs a comparable control room. The AI ​​chief executive needs to be the central figure connecting each major department to her AI supply chain.

Currently, the easiest way for AI tools to make an immediate impact is in marketing. CAIO first needs to build a relationship with the marketing team, as most of the internal and external content is generated by the marketing team.