Who is considered a marketer these days?, Marketing and Advertising News, ET BrandEquity

This heading should perfectly suggest what I’m going to talk about in this article. Why not replace “marketer” with doctor, engineer, pilot, carpenter, plumber, or any other profession? That doesn’t make much sense. I understand drift correctly. It’s not Tokyo Drift!

In the old days, jobs were limited and common suspects included engineers, doctors, teachers, sarkari employees, bankers, defense personnel, and pilots. There aren’t many career options. That was the case in the ’80s, most of the ’90s, and probably the mid-2000s as well. This was a time when things like pagers, floppy disks, VCRs, VCPs, trunk calls, and Walkmans were or were about to become obsolete. Professions were as different as chalk and cheese. But fast forward to today, and things seem to be a bit of a mess. ‘fluid’. How about everything moving in that direction these days, whether it’s gender or the “future of work”? There’s a whole island, it’s like an archipelago of experts, and they seem to be doing related things, but you don’t really know what field they fall into. It’s more like an adventure in The Hitchhiker’s Guide to the Galaxy, which urges you to head to the nearest pharmacy. As a baby boomer or his Gen In this world, every store is crying out for your attention. Some are “promoted,” while others are sprinkled with “organic” content in digital terms. Yes, the word “feed” is also part of the jargon. No wonder ‘The’ Piyush decided that computers and the digital world were not for him. I think the good old lifestyle is perfect for him.

Although digital, let me introduce you to some of the very familiar people we meet every day through our social feeds. They go by a variety of innovative nicknames, most of which are self-anointed and self-baptized: digital evangelists, growth hackers, social media experts, influencers of this or that, and others. Contains many variants. There is absolutely no problem with what each of them is doing. Don’t get me wrong. There are some people out there who seriously invest their time, energy, and maybe some money (in some cases) and come up with strategic ways to churn out carefully selected content almost every day to get a lot of attention and a following. There are many people who are. From people. Well, who are these people and what is this profession? Should we believe them because they are experts in their field?According to his Zefmo report released last year, India has the largest base of content creators across all social media platforms with over 100 million content creators. It is said that it will have. The organized influencer marketing sector is expected to cross the $375 million mark in 2024, the report added. On these platforms, we have brands, people, and sometimes even bots talking to us. The overwhelming feeling a person feels when exposed to too many conversations on social and digital platforms is, “Who are these people? Where did they come from? Did you give permission to enter?” Brands and bots aside, I get it. Bots are everywhere, and whether we like it or not, we have to live with them. Brand advertisements for Nike and Coke are similar to those you would see on a typical high street. I can understand and empathize with it.

What is worrying is that the marketing, communications, advertising and PR professions are becoming increasingly diluted, with seemingly no barriers to entry or guardrails. The reason I say this is because in this digital age, anyone can say that I am all of the above. Because in a way, I’m a communicator, an influencer, a publicist, and a marketer. The profession becomes ridiculed.

A good example of this is (I’m sure you all have people from all walks of life. Or maybe you’re one of them, but that’s not true!) In many organizations, advertising, marketing, PR, communications, etc. I often see people in roles such as, but not in these roles. To legitimize your role, you will need to obtain relevant qualifications in your field. I totally agree about attitude and aptitude. Some exceptions are fine, but you have to draw the line somewhere. Not that I object to it being weird to get there, but imagine a similar analogy when you find out that the head pilot of your plane is a liberal arts student. Found at 35,000 feet! Go figure. Put customers and clients in the same position and imagine the disadvantages caused by that. This is an ethical issue.To become a surgeon, you must undergo a mandatory five-year training. MBBS course is followed by super specialization. What’s more, to become a trained pilot, you need a commercial pilot’s license to be eligible to fly. Similarly, for marketers, an MBA that teaches the various finer nuances of marketing, such as marketing strategy, consumer research, organizational behavior, financial accounting, and economics, is a prerequisite to enter the field. It’s very simple. Some argue that Richard Branson, Steve Jobs, Elon Musk, and other marketing geniuses who probably never read a single marketing course ended up becoming legends. Maybe, but that’s not the discussion here. Over time, they built an empire by employing experts to guide their way. Furthermore, what does “ollie” correspond to? Apart from the liver, that is!

Yes, logically we can say that “good product, low cost, good promotion at the right time” is all that is needed in marketing. If you have the budget, add in a celebrity and you can kiss Kotler’s marketing foursome goodbye. But that’s just the tip of the iceberg.