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Not all marketing efforts will bring immediate results, but are they worth the time and money? That’s a natural question, and one I’ve had to face with many of my clients. Most business owners understand that marketing rarely brings instant gratification. But when it comes to implementing a marketing strategy for your business, it can be difficult to understand why you should invest your time and effort in activities that will yield long-term benefits.
While there’s certainly a lot to be said for implementing marketing that instantly increases sales, playing the long game is also an important part of the strategy, as companies need to build reputations and generate sustainable growth. is.
Related: What to do if your marketing isn’t producing results
Profits aren’t always immediate, and that’s okay
Building a solid and effective marketing strategy requires thinking about the present and the future. Ideally, your strategy should focus on a variety of activities designed to drive your business in the short, medium, and long term. Activities like starting a blog, creating video content, posting regularly on social media, and designing a dynamic website won’t bring you money right away. Additionally, it’s difficult to pinpoint how much revenue they actually generate.
However, these activities are important for establishing a company’s online presence and play an important role in enhancing a company’s core reputation. It may take some time for such activities to reach your target audience, but consistent effort and the right approach usually yield great results.
Let’s take podcasts as an example. Podcasts can reach mainstream popularity overnight, but in reality, it usually takes a year or more to get there. Unless they come up with a viral topic and truly become an overnight success (which is quite rare), most podcasters spend hundreds of hours researching and researching before building a large following. You have to produce an episode. They put a lot of effort behind the scenes to make each episode, and they consistently post new material, regardless of the number of listeners. As the number of episodes increases, more people can discover your podcast based on recommendations or similar interests, and your listenership will start to snowball.
The same type of scenario can also occur with your social media accounts, blogs, and YouTube channels. However, you can’t be discouraged if the views are only his 10 after 3 or 4 posts. You need to keep adding content. This type of marketing effort takes time to gain traction, but the payoff is huge when it eventually does.
momentum
A targeted marketing strategy is essential to focus on a specific product or service. For example, my agency serves dental practices across the country. One of his hot topics in our industry is dental implants. Although it is less common than treatments such as crowns, it is a very valuable procedure for dental clinics.
Launching a targeted marketing campaign centered around dental implants is a great way for your dental practice to attract more quality patients. That’s why to help your practice’s dental implant campaign gain traction and sustain it over time, my team is always supporting it with blog posts, social media messaging, and patient testimonial videos. While this type of activity may not be the main driver of business coming through the door, it drives brand awareness, customer education, and also increases conversions.
Related: Be grateful that your business won’t become an overnight success
Supporting immediate activities
Elaborating on that last point, long-term intangible activities are an essential support element for larger, immediate activities such as advertising, as they increase conversion rates. Ads are meant to drive conversions from the beginning. They usually have a strong call to action. However, not everyone who sees the ad is immediately convinced. Some people may want to do more research before contacting them. During your research, we hope you’ll find more information such as positive reviews, informative videos, and a consistent social media presence to enhance, supplement, and enrich your advertising content to drive conversions. .
trust the process
Business is not a short-term venture. It’s rare that a new business takes off quickly and never loses momentum. For most new businesses or existing businesses that are new to marketing, success takes time, whether it’s 3 months or 13 months. With a well-planned marketing strategy, your business will have a variety of tools to build a solid foundation for when it ultimately becomes successful.
When my company MDA was just starting out, I wasn’t always creating content for anyone, but that didn’t deter me. I kept going and eventually the people I was trying to reach started seeing my content. Additionally, I took the time to invest in my online presence so dentists and other professionals could see that I knew what I was talking about. I was recognized as an authority in the dental world. My exposure increased, I gained more name recognition, more connections, more opportunities, more clients.
If you don’t see immediate results from a particular marketing effort, it doesn’t mean it’s a failure. Many activities require a slow and steady approach, but the rewards are truly worth the wait. Consistency, dedication, and most importantly believing in what you’re doing are the keys to successful marketing. The results may not be immediate, but they will definitely show up.
Related: How to Create a Successful Marketing Plan: 5 Steps
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