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windstar cruise and Jerneis a platform that connects social media influencers and content creators with a hosting experience around the world, partnering to drive awareness through Jerne’s 6,000-strong network of creators in 91 countries and 27 people around the world. Reaching billions of consumers.
“The creator economy represents an incredibly untapped market for us,” he said. Janet Baba, Chief Commercial Officer, Windstar Cruises. “Especially when you think about promoting first-time cruisers and new-to-Windstar customers, no marketing channel has a more natural and authentic reach than social media through our Travel Advisor partners and now our Creator partners.”
To celebrate Windstar and Jerne’s partnership, the companies co-hosted influential creators on board Windstar. star legend Newly launched “Mediterranean Legendary Winter” itinerary.
In the first month of this partnership, more than 650 creators applied to partner with Windstar, bringing together the company’s full suite of voyages to market and market to these creators’ cumulative consumer audience of 163 million people. Sold.
“The creator economy is a billion-dollar industry, with millions of people around the world creating all kinds of marketing content for Instagram, YouTube, TikTok, blogs, and other platforms,” he said. Stated. Tim Morgan, CEO of Jerne. “And marketing efforts with experience providers are increasingly lowering marketing costs and driving bookings into retail channels such as travel advisors, OTAs, and direct sales.”
research by Stelico Consulting Group 76% of luxury travelers say they choose a hotel brand, cruise line, or airline based on social media, and 60% say they purchase a trip based on social media posts from celebrities, influencers, and other creators. I understand.
Additionally, the recent 2023 Journey Creator Survey found that creator partnerships with hotels, cruises, and tour companies generated an average of 170,944 content impressions, 16,921 content likes, and 913 content comments. ” has occurred. For the duration of the hosted experience.
Creators and experience providers are working to convert these engagement numbers into bookings through travel advisors, OTAs, or direct channels.
The study analyzed 23,453 transactions on the Jerne platform between 4,723 creators (representing 84 countries) and 325 experience providers (representing 102 countries) over a one-year period from September 2022 to October 2023. Analyzed partnership applications.
Creators interested in partnering with Windstar Cruises can start the process here.
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