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Canada’s Rethink finished in 18th place in 2022 and 4th place in 2023, but continued its impressive rise this year to take the number 1 spot. And while none of the independent agency’s work made it into the top 20 list of most award-winning campaigns, the sheer number of award-winning projects in 2023 earned it the top spot. has become solid.
These included Penguin Random House’s “The Unburnable Book” and Kraft Heinz’s memorable and witty spots such as “Ketchup Fraud” and “AI Ketchup.” (Read how Rethink punches above its weight in an interview with Head of Strategy Sean McDonald.)
DDB Chicago’s rise in rankings has been equally impressive, going from not cracking the top 100 in 2023 to finishing in second place this year. That position was secured primarily thanks to two notable works: Skittles’ “Apologize the Rainbow” (top ranking). campaigns around the world this year) and Coors Light’s “Chillboards” (his 6th most awarded campaign).
Meanwhile, Serviceplan München slipped from second place last year to third place, as its Dot Pad project, a smart tactile graphics display for visually impaired people, was a standout.
The top five list of agencies with the most awards is rounded out by FCB New York (4th place) and Ogilvy London (5th place), with the former’s “McEnroe vs. McEnroe” for Michelob Ultra having won the most awards. It ranks third on the list of award-winning campaigns, with Dove’s The Cost of Beauty coming in at number nine.
The World Creative Rankings are compiled from an in-depth analysis of the performance of thousands of creative works across 22 major industry awards programs over the past calendar year.
That data will be used to determine a ranking of the CCOs, ECDs, creative directors, art directors, copywriters and others responsible for the most creative award-winning works in 2023. These companies are then ranked and these rankings include the best agencies, networks, and holdings. Companies are segmented by country and region. The advertisers who fund the world’s most awarded works are also ranked, as are the sectors that offer the richest returns for creative achievements, including food and beverage, automotive, retail and philanthropy. .
Visit our dedicated World Creative Rankings hub to see the complete list of the world’s most awarded agencies, all other tables and breakdowns, and details of the methodology used to create the rankings.
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