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Washington Trust Bank placed ads in The Spokesman-Review that targeted local residents directly.
The ad asked readers in Spokane, “How many times will you go to Expo ’74?”
This ad provided the answer, and it boiled down to “more times than you think.”
“Think of the exotic restaurants at the World’s Fair,” the ad said. “How often do you want to take a friend out to lunch or meet visiting relatives for dinner? Probably multiple times. That’s why season tickets make so much sense.”
The ad offered adult season tickets for $35, but you get $10 off if you buy through your bank.
Because Spokane was the smallest city ever to host a World’s Fair, Expo ’74 relied on tourists and out-of-town visitors to fill the venue. But not only a few times, it also depended on the participation of local residents.
From 100 years ago: A group was closing in on a man accused of killing three men on a ranch near Ephrata, and officers expected they would soon be in a “near-death confrontation” with the suspect, an Ephrata rancher.
He shot and killed his brother and two neighbors, and wounded the wife of one of the victims. It was stated that her condition “remains critical” and that she was suffering from blood loss.
This day too
(From onthisday.com)
1865: President Abraham Lincoln signs the 13th Amendment to the Constitution, abolishing slavery in the United States
1965: Martin Luther King Jr. and 700 demonstrators are arrested in Selma, Alabama.
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