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Starbucks customers can now have their coffee ordered served in their favorite personal cup.
As part of the coffee retailer’s efforts to reduce waste emissions, the coffee chain will offer reusable cup options for drive-thru and app orders in the U.S. and Canada starting Wednesday, according to a company press release. Add.
“At Starbucks, we envision a future where every drink is served in a reusable cup,” Michael Koboli, Starbucks’ chief sustainability officer, said in a press release.
According to CNN, since Starbucks opened in 1985, customers have been able to use their own cups, but only for in-store orders.
However, the personal cup option is only available in containers smaller than 40 ounces, and the chain notes that the cup must be cleaned before use.
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Coffee fans ordering through the Starbucks app can now select the “Personal Cup” option when customizing their order. Once at the pick-up area, the customer hands the container to the barista, who prepares the drink and returns it to the cup.
If using the drive-thru, patrons must tell the barista they have a cup when ordering.
If you use your own cup, you’ll get a 10 cent discount, and if you’re a Customer Rewards member, you’ll get 25 points.
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The move comes as 70% of Starbucks’ U.S. sales come from drive-thru and app orders. For each release. With this new initiative, Starbucks hopes to reduce its waste output by 50% by 2030.
“Providing customers with more options for using their personal cup when visiting a Starbucks represents tangible progress for the future,” Kobori said. “We know our customers are passionate about the planet, and from now on, no matter what order they place, we will give more than we take.” Now you can participate in our efforts.”
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