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In today’s online, social media-driven era, nothing attracts potential customers to your business like content marketing. Whether it’s a humorous video, an educational blog post, or a consistently engaging social media post, content that grabs your customers’ attention and keeps them coming back again and again is the secret weapon of any successful business.
But if you want to attract a lot of followers, you need to get your content marketing right. The important thing is not just to create it for the sake of it, but to create it properly. To make sure you’re on the right track, consider the advice of business leaders at the Rolling Stone Culture Council. Here, we’ll give you the best content marketing tips and ways to ensure you’re seeing the benefits of your efforts.
Delivering a new perspective on consumer passions
When you focus on entertainment-based content marketing, you offer consumers a new perspective on their passions. Brands need to create content that taps into consumers’ passions and shows a side of their favorite stars they haven’t seen before. We achieve this by highlighting combinations with other artists, showcasing their favorites, and being curators. Tell your story through theirs. – Glenn Minary, Momentum Worldwide
Get feedback from diverse voices
Share your content marketing plan with a diverse group of advisors, team members, and confidants. Be open to feedback from people from different cultural, spiritual, and professional backgrounds. The value of your unique perspective becomes clear when you receive support or opposition to your approach. This helps align your core marketing goals with your intent. – Jahan Marcu, Marcu Enterprises
solve customer problems
When creating content for your business, you should first and foremost solve one of your customer’s problems. By doing so, you will be seen as a problem solver. It also creates the idea that you are interested in helping people, not selling products or services. – Matthew Campbell “My Wedding Song”
put yourself in the audience’s shoes
Tailor your content in terms of format, style, tone, topic, etc. to provide maximum value. If you prioritize this over SEO or aesthetics, you’re more likely to create high-performing content. By consistently delivering something that your audience finds valuable, you can build trust and engagement, which are key ingredients for successful content marketing. – Dan Cerrado, Cannabis Creative Group
tell a fascinating story
Content is about telling a good story. Imagine someone viewing your content who knows nothing about your brand or product. Will they understand?Even if they don’t know your business, will they be interested enough to want to know more? Even if they don’t plan on using your product, your story alone will be compelling enough to make them want to share it with others. Or? – Vanessa Nornberg, Metal Mafia
The Rolling Stone Culture Council is an invitation-only community for influencers, innovators, and creators. Are you eligible?
Find a style that speaks loudly and stick to it
Find one thing that speaks louder to you, whether it’s humor, seriousness, or how your product or service solves a problem.Really, really stick to that message style. Our concentration capacity dwindles like ice cream on a summer’s day. So make sure your message is styled appropriately. If your message and message style are simple and consistent, you have a great chance of attracting attention. – Scott Cowperthwaite, AfterFiveMedia
Make sure you’re providing relevant and valuable content
Please do not post content for that purpose. Make sure it’s actually relevant and valuable to your audience. No one wants to see another generic sales pitch clogging up their feed. Get creative, get personal, and most importantly, get to know your target market. Remember, it’s not the quantity that matters, but the quality. Don’t be afraid to take risks and try new things. Because that’s how you stand out in a sea of content. – Mark Paulda, Mark Paulda & Company
Build trust by being a resource
It is more effective to build trust first and then sell your product. For example, survey your audience to find out the five most important things they want to learn. Then, create educational content to help solve those problems. When leads see you as a resource, they will be more willing to pay for your product. – Greg Lehmann, Output
Stay authentic to your brand
Content creation should be realistic, not overproduced, and should reflect what’s currently happening in your business. If your product launch addresses an issue or question, you need to communicate it honestly and effectively. Have fun and don’t be afraid! – Karina Michelle Feld, Talulah Films
Clarify your brand story
Before you start publishing content, take the time to clarify your overall brand story. What is your brand promise to your customers? And what is your brand’s one-line rallying cry that will drive your content team over the long term? With this in place, your team will build unified and engaging content around your brand. This will give you a clear starting point. – John Tavis, M13
Use visual tools for planning
It’s important that your marketing aligns with your brand story. One of his techniques to help organize your stories is to create visual stories on your walls. This approach helps you clarify your marketing, identify key moments you want to highlight, and streamline your marketing for maximum impact on your audience. It’s also a great way to plan the next chapter of your story. – Michael Klein, Cannabis MD
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