[ad_1]
From brand managers to CRM: 5 game-changing marketing insights!
When I started my marketing career, I felt like a newbie.
And I certainly was.
Reading case studies of how brands were transformed to enable growth further fueled my love for marketing.
Over the past 10 years, I have worked for market leaders, struggling startups, powerful multinationals, and up-and-coming companies.
From brand management to leading an entire marketing portfolio, the path was anything but linear. But every twist and turn, every calculated risk and surprising discovery added a valuable layer of experience.
As a brand manager, I have practiced the idea of brand consistency. Whether it was ad copy, logos, or campaign themes, uniformity was required.
However, one project taught me the importance of flexibility. We were struggling with a product that used to be better. Management was leaning toward canceling it. But luckily we had the opportunity to work on it for another year.
That year, we focused on collaboration, market research, product development, and brand strategy creation to achieve 42% growth. We realized that our target audience was evolving. We pivoted and reimagined our branding for a new audience. And voila!
The numbers have gone up.
Being flexible doesn’t mean abandoning your brand’s DNA. It was about adapting to continue to resonate with audiences.
When I moved into the role of Digital Marketing Manager, numbers were my new best friend.
Click-through rates, impressions, ROI, anything.
But in the midst of this data frenzy, the startups I worked with were so focused on short-term metrics that they lost sight of long-term brand building.
So I proposed the following radical idea: Campaigns that do not have immediate ROI as a KPI. Instead, we focused on…
[ad_2]
Source link
