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4 The ship of digitalization in hospitality with AnniQ
Guest experience stories about hyper-personalization at every hotel touchpoint
Hotels in the digital age that engage with guests
Explore the four stages of hotel digitalization with AnniQ. From wooden ships to intergalactic experiences.
LONDON, UK, January 11, 2024 /EINPresswire.com/ — In the vast ocean of the hospitality industry, digitalization can be likened to the evolution of a ship through the ages. Each type of ship represents a distinct level of hotel digital maturity and reflects a hotel’s journey through the turbulent waters of today’s market challenges.
Level 1 – Wooden Ship of Conquest
The hotel resembles a sturdy wooden ship that sails in a traditional manner. Rely on traditional advertising with limited online presence. Most guest interactions are manual and data is underutilized or not used at all.
Imagine a reception area with a basic PMS for reservations and marketing strategies.
Level 2 – Steamboat Era
The hotel evolved into a steamship. I’ve started using digital tools, but they’re basic like spreadsheets to keep track of things. Although it is a website, it is more informational than interactive. Social media has entered, but is not used strategically for engagement or data collection.
Online bookings are increasing, but most of them are via OTAs, which is reducing profits.
Level 3 – Luxury Cruise Ship
Hotels are now using advanced digital tools and strategies. We have an interactive website, a strong presence on various digital platforms, and we are starting to use data to improve the guest experience.
Enable more targeted marketing based on guest data. While it increases guest satisfaction and repeat visit rates, we feel there is potential for even more personalization and real-time engagement.
Level 4 – Galactic Luxury Ship
The hotel exceeds the level of galactic luxury ships. It’s not just about using technology. It’s about developing that. Enabling predictive personalization and predicting market trends with AI and machine learning.
Guests receive personalized recommendations before they ask a question. AI streamlines operations and frees up staff to focus on creating unique experiences.
Overcoming the hospitality challenges of 2024
Navigating the evolving hospitality landscape of 2024, hotels face myriad challenges that will shape their operations and strategies.
1. OTA Advantage and Direct Booking Strategy: Developing a strong digital presence and direct booking capabilities is key to reducing dependence on OTAs. This includes optimizing your hotel website, improving SEO, and leveraging digital marketing to drive direct bookings. Utilizing AI and data analytics to understand guest preferences and adjust marketing efforts can help hotels stand out in a crowded market.
2. Integrating contactless smart technology: Leveraging digital platforms is essential for contactless services such as mobile check-in and touchless payment options. Integrating these technologies into a hotel’s digital ecosystem improves guest experience and operational efficiency.
3. Storytelling through digital marketing: Digital platforms provide an opportunity to tell compelling brand stories to guests. By leveraging AI and data to power social media, blogging, and email marketing, hotels can effectively share their stories and connect with guests on a deeper level.
Hotel as the main character
In these turbulent times, hotels must become the protagonists of their own stories. Partnering with AnniQ is like getting an experienced navigator and a sophisticated GPS system. We understand your digital maturity level, leverage your data, and deliver customized strategies to improve your guest experience and profitability.
Level 1 – Wooden Ship: The Beginning of a Digital Voyage
A hotel that resembles a sturdy wooden ship, unaffected by the advances of the digital age. The sails are set, but the wind of modern technology is not yet full.
Here, I step in as a skilled navigator and introduce you to the first digital tools and cultural shifts. The focus is on identifying and understanding key buyer personas. Leverage data to guide your marketing efforts and set a journey deeply rooted in data-driven decision-making. The hotel is charting a path towards a digital future.
Level 2 – Steamboat: Navigating the Digital Fog
The hotel has now evolved into a steamship powered by a steam engine using basic digital technology.
This phase streamlines and enhances existing digital efforts by integrating them with more sophisticated technology. The goal is to proactively leverage hotel analytics and customer intelligence to predict user behavior and centralize data. At this stage, you’ll be fine-tuning your digital capabilities to make your operations run smoother and more predictable to your guests’ needs and preferences.
Level 3 – Luxury Cruise Ship: Sail towards your personalized horizon
As a luxury cruise ship, we are equipped with advanced digital tools to ensure you sail with peace of mind.
Guide hotels to leverage their digital assets to better understand guest preferences. This stage requires you to create a customized experience for your guests, anticipate their needs, and exceed their expectations. Insights allow you to customize every aspect of the guest experience, from personalized room settings to tailored service offerings, ensuring every guest feels uniquely valued.
Level 4 – Galactic Ship: Navigating the Future of Hospitality
The hotel transcends traditional boundaries and resembles an intergalactic ship. It’s not just about leveraging technology. We are at the forefront of hospitality innovation.
This stage requires a deep understanding and knowledge of the guest and their background. Map different buyer personas and engage on an emotional level, depending on each guest’s moment and situation. Hotels become realms where every service, every interaction, is tailored to deeply resonate with each guest’s individual needs and preferences.
Hotels’ path to digital destiny
Be one of the few hotels that leverages the power of digital to go beyond the ordinary to deliver memorable and personalized guest experiences. However, it is important to note that not all hotels can join this transformation journey.
Want to know where your hotel stands in this digital age? Register for an AnniQ session, unlock your rating and find out your hotel’s current level of digitalization.
Book a session and start your transformation
Jean P. Bernier Pacheco
AnniQ AI Ltd
+44 7537 188583
jean.bernier@anniq.ai
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