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When contacted by Marketing Interactive, Rao said Nikhil Rao, vice president of marketing for Southeast Asia at Mondelēz, has resigned from his position and joined Mars Wrigley India as the new chief marketing officer.
In this role, Mr. Rao will steer the marketing vision, spearhead strategic initiatives and lead the end-to-end execution of Mars Wrigley’s portfolio strategy in India.
He will be based at the company’s headquarters in Gurgaon and will report to Tamer Kadri, country general manager of Mars Wrigley India, Mars Incorporated’s chocolate and confectionery division said.
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Prior to his appointment at Mars Wrigley, Rao spent 10 years at Mondelez International. He joined the company as Cadbury’s global brand equity director in 2013, a role he held for just under four years. Rao then moved on to roles such as Regional Senior Marketing Director AMEA, Biscuits and Baked He Snacks SEA. He was appointed Vice President of Marketing for Southeast Asia in 2021.
Prior to working at Mondelez, Rao held marketing leadership roles at Kraft Foods and Cadbury.
“We are pleased to welcome Mr. Rao as our Chief Marketing Officer and a key member of our India management team,” said Tamer Kadri, Country General Manager, Mars Wrigley India. “We are on board and our relentless efforts have continued.” Be relevant, consumer-centric and agile. Mr. Rao will play a pivotal role in helping Mars Wrigley continue to innovate in the face of new and dynamic competition and evolving consumer trends.
Kadri added that Rao’s knowledge and experience will be helpful in developing and implementing India’s long-term growth plans. He added that Rao will also make a significant contribution to elevating the experience of the iconic brand.
“I am excited to join Mars and look forward to embarking on this journey with a great team of passionate colleagues at a time when both Mars and India are gearing up for the next phase of growth. ,” Rao said.
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