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Starting this fall, Monmouth University students will be able to pursue a major or minor in marketing.
Monmouth offers an interdisciplinary marketing program that prepares graduates to excel in one of the fastest growing professions. This program will focus on developing creative marketing professionals who also have experience working with data.
“Marketing is a critical aspect of modern life for both for-profit and non-profit organizations,” said Mike Connell, Director of Operations. “Individuals with marketing skills are themselves highly marketable in positions with high median incomes. Marketing skills, when combined with liberal arts communication skills and creativity, are highly marketable in the job market and career skills. It’s a strong combination and an ideal program for Monmouth to offer.”
According to CareerFitter, market research analyst or market specialist is one of the top ten occupations that offer job seekers the best job opportunities in 2024. According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are expected to grow 6% over the next 10 years, which is faster than the average for other occupations.
Some of the program’s classes are taught by experienced marketing professionals, such as Tom Prince, who has worked in advertising and marketing for decades, and Amanda Cleland, who has held leadership positions at Amazon and eBay. I can teach you.
“Marketing is in everything,” Cleland says. “This is a very important concept for our students to understand. Tom and I come to the table with real-world experience. I’ve been breathing.”
“Our marketing program provides students with what they want: a career-focused major and the great liberal arts knowledge that surrounds it,” said Mark Wilhart, vice president for academic affairs. Ta. “The combination of the two is a powerful motivator and a powerful skill for life after graduation.”
In the past six years, Monmouth has added majors in engineering, neuroscience, health sciences, and human movement. Click here for more information about the university.
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