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Home»Marketing»To GPT or not: Leverage your expertise to navigate the brave new world of AI
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To GPT or not: Leverage your expertise to navigate the brave new world of AI

The Elite Times TeamBy The Elite Times TeamJanuary 2, 2024No Comments6 Mins Read
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The value of expertise is under threat from: Generation AI Instant access to information. Seasoned professionals are faced with the dilemma of whether to use or boycott GPT technology, and Christopher Dodds considers this decision.

Should you share your expertise with AI or wait for someone else to do it for you? What happens when your skills, knowledge, and expertise become a subscription-based product? How do you manage AI hesitancy and fear among your team? Using tools without approval or governance

These questions bother me more than I’d like to admit, and I’ve been pondering them ever since OpenAI came to market adding a simple chat interface to most of the world’s knowledge. I did.

OpenAI’s latest innovations in customizable GPT are dramatically changing the landscape of knowledge-based expertise. The community-driven approach to creating GPT agents is reminiscent of Apple and Google’s app store strategy, which leverages the collective talent of millions of people to build new digital marketplaces.

And building a GPT has become as easy as shouting about the ROI of programmatic marketing, crisis communications, or breeding Birman cats. OpenAI has devised an interface where natural language becomes the only tool needed to build virtualized versions of knowledge. This adds millions of expert reference points.

Icon recently published “Au style editor‘ – GPT trained in The Australian Style Manual, Web Writing Best Practices, SEO, and Accessible Copywriting. While still in development, this tool will significantly streamline the copywriting, summarization and editing tasks for Australian Government content creators.

So what are the implications for the industry and scribes as a whole? Whether we’re excited or not, the majority of our services are neatly packaged and available through budget-friendly subscriptions. It’s on sale. As knowledge workers, we are at a crossroads. Either jump on the bandwagon early or risk being left in the dust of change.

I’ve been in the business of selling professional services for 30 years and have seen my fair share of turmoil. From analog to digital, the desktop publishing revolution, the internet, the web, social media, virtual reality, cryptocurrencies, and now AI are all undergoing major changes. Knowing where you can make your mark in times of change is key if you want to remain relevant and useful. Here are some quick thoughts on how to do that.

Accept or resist? The Knowledge Worker’s Dilemma with GPT

With the advent of customizable GPT, sharing expertise through AI is not just a possibility, but a reality. It is also full of practical, ethical, and existential considerations.

Why adopt AI?

Jumping into the AI ​​pool will give you an edge. You can use your expertise to shape and refine these virtual agents, set standards for others to follow, and serve as a guide for your team and clients.

By contributing knowledge to GPT, you’re not just having a conversation in a room, you’re broadcasting it to the world. Your expertise can transcend geographic and temporal boundaries and impact the lives of a wide range of people. If he’s lucky, if his GPT becomes popular, he might be able to get it listed in OpenAI’s app store, which will be released soon, and he’ll get some coins for his efforts. Consider Spotify for knowledge workers.

My tip? Make informed decisions. As AI becomes more integrated into our professional lives, keeping up with these changes can help you avoid becoming obsolete. We don’t have to compromise by sharing our personal knowledge with the collective spirit, but we do need to understand and consciously navigate the scale of change that is upon us.

Cases that require attention

AI may democratize knowledge, but can it match the depth and nuance of experienced experts? It hasn’t happened yet, but many engineers and theorists believe that artificial general intelligence I believe that it will not be long before we realize (AGI), or superintelligence.

There is a risk of dilution quality in the sea of amount AI becomes an echo chamber that consumes AI-generated content and reduces creativity. As AI collects content from the web and most content is generated by AI, the quality and originality of ideas decreases.

With greater opportunity comes greater responsibility. Inputting knowledge into AI raises questions about data privacy, misuse, and the ethical implications of AI-generated advice. As human expertise and cross-checks weaken, who will act as the gatekeepers of truth?

AI may be “smart” but it lacks the human elements of empathy, intuition, and personal touch that often define the professional-client relationship. When the hype cycle reaches its peak, it can be a reminder of independent thought and effort. The younger generation is already making this change by acquiring vibrant vinyl records, film cameras, and his mismatched vintage ’90s clothing. There is a clear yearning for a pre-digital era.

Strategies for navigating the AI ​​environment

You need to understand its capabilities, limitations, and how specific tools are reshaping the field.

Partner with an AI developer or find someone interested in your business or network. Your expertise can guide AI to more accurate and useful applications. Alternatively, you can launch a product that complements your current offering.

Use AI as a tool to complement repetitive tasks. Let us take care of the mundane tasks so you can focus on more complex and creative tasks. Stay informed and ready to adapt. Staying on top of developments in technology can help you stay relevant when your industry is affected.

Looking to the future: The future of expertise in an AI-driven world

Incorporating AI into our professional lives is no longer a question of “if,” but “when.” The choice we face is not only about adopting new technologies, but also about redefining our role in an AI-driven economy.

Ultimately, the decision to embrace or resist AI when sharing expertise comes down to a balance between maintaining the integrity of knowledge and adapting to changing technological trends. .

Whether you’re diving into the AI ​​wave or watching from the shore, one thing is for sure. That means the concept of expertise is changing, and staying informed is the best way to navigate these uncharted waters.

Or, because I love a good rebuttal, if it’s too difficult, or if you don’t agree with the ethics of how AI came about, why not reskill to a job far removed from disruption? There is no problem. Personal care, social services, construction, education, and agriculture will continue to be human pursuits for some time.

I’ve built a career on curiosity and excitement about technology, but I’m also wary of the Silicon Valley spin of neoliberal capitalism. Without proper checks, balances, and safe use policies, AI could disrupt economies and workplaces faster than they can adapt, benefiting fewer companies more and further widening the wealth gap. Masu.

One thing is for sure: the commoditization of AI-based knowledge work will only accelerate, so stay curious and stay alert. For now, artificial intelligence is not replacing human intelligence. It is a tool that enhances human creativity and resourcefulness.

GPT

christopher dodds Co-founder and Managing Director of Growth and Innovation at Icon Agency. Image belongs to Microsoft Bing Image Creator and Christopher Dodds.

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